Join us for the FREE 2nd Annual Integrated Marketing Virtual Conference -- Friday, February 20!
This year’s conference has five (5) FREE information-packed sessions on topics generally not covered at your standard nonprofit conferences. They will help you enhance and optimize your cross-channel fundraising and marketing programs, and you’ll gain valuable insight from experts in the field on new trends and smart integration techniques.
11:00am-noon EASTERN
Integrated Direct Response: Basics From the On and Offline Sides of the Marketing Aisle
SPEAKERS:
- Andrew Magnuson, American Heart Association
- Sherry Minton, American Heart Association
Do you work in digital fundraising and have no idea what your offline direct response colleagues mean when they talk about nickel packages and lot splits? Are you a direct mail guru who can’t figure out why your digital counterpart is obsessing over canonical tags and concatenation? Join us for this integrated direct marketing session and find out what really happens on the other side of the aisle. The leads of the on and offline direct response fundraising programs for the American Heart Association will take us through what they’ve learned about the similarities and differences of fundraising in their respective channels. We’ll examine whether the goals, planning cycles, metrics, donor life cycles, creative approaches, etc. are all that different, or is it, as the saying goes, “the more things change the more they remain the same"?
12:15-1:15pm EASTERN
Let It Go! Let It Go!: Adapting Fundraising and Engagement Messaging to Today's Landscape
SPEAKER: Madeline Stanionis, M+R Strategic Services
Your work belongs to everybody now, and that's cool. Remember the good ol' days when you could pretty much hold your whole direct response program on a couple floppy disks and great big file cabinet -- and nobody commented on Facebook how much they hate your new logo? Well, that world is loooong gone and it's time to let go of all our outdated notions about controlling your message and your brand. In fact, letting go and watching how your supporters and volunteers and activists take your message, your work, and your brand out for a spin is totally awesome. In this session, we'll take a look at how the best and the bravest organizations have adapted their fundraising and engagement to this crazy new world and thrived (and how you can too).
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1:30-2:30pm EASTERN
Speed Dating the Data Geeks: What You Need to Know About Nonprofit Analytic Trends and Services
SPEAKERS:
- Richard Becker, Blackbaud
- John Blackwell, Integral
- Joe Churpek, Analytical Ones
- John Ernst, Integral
- Julie Wilson, Integral
With more nonprofits investing in advanced measurement technologies and analytics to drive their multi-channel fundraising programs, the need to understand what to measure, what to model and what to expect from an analytic partner is greater than ever. Join leaders from some of the nonprofit industry’s top analytic consulting firms for a candid panel discussion on how programs at every maturity level should approach analytics.
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2:45-3:45pm EASTERN
Play It Again, Sam: Monthly Giving Programs for Sustaining Donations "As Time Goes By"
SPEAKERS:
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Wendy Marinaccio Husman, Donordigital
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Drew Seman, Senior Manager of Fundraising and Outreach, Ocean Conservancy
This session will highlight efforts you can take to grow your organization's monthly donor program. We’ll feature examples from The Ocean Conservancy, No Kid Hungry, and other nonprofits representing a variety of organization and sustainer program sizes. Learn strategies for monthly donor recruitment, upgrades, retention, and reinstatement; gather ideas for sustainer campaigns and conversion tactics; and come away with some information you can put to use right away.
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4:00-5:00pm EASTERN
Integrated Best Practice: The Donor Journey
SPEAKERS:
- Heather McLean, hjc
- Brian Walsh, Oracle
Is your nonprofit struggling to get your donor to make a second gift? Has your nonprofit thought about integrating a multi-channel presence to reach your donors? You can’t ignore it: a one-channel touch point just isn’t cutting it anymore and donor communication preferences are becoming more complex and demanding. This exciting session will explore a new and innovative way of thinking when it comes to attracting, motivating, and retaining your donor base through different touchpoints. Using best practices and up-to-date case studies that introduce the new Oracle methodology, Heather McLean, Senior Fundraising Advisor of hjc, and Brian Walsh, CX Architect North American Applications of Oracle, will show you how your organization can tap into your donor base and build deeper relationships through a multi-channel presence.
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As you know, there's no such thing as a single-channel person or donor. Technology -- and our use of it -- constantly changes, iterates, and grows, and new opportunities surface with new approaches for implementation practically daily. You simply can't afford to miss what you do not know!
Join the industry's leading experts as they provide you with answers to your toughest integrated marketing questions to help you save time, bolster your response, and boost your profits. IMAB's Virtual Conference has been designed specifically for you. To provide you with both the essential information and pro-tips needed so you can craft the best campaigns possible.
You won't want to miss this virtual conference!
Session Sponsors
