Celebrating the Integrated Marketing We Want to See More Of
	Posted by Mike Johnston at Aug 14, 2012 07:01 AM CDT

"Celebrate what you want to see more of"  -- Thomas J. Peters
 
All nonprofit organizations struggle with the challenge of integrated marketing in their organizations -- facing limited budgets and limited examples of best practices. The Integrated Marketing Advisory Board (IMAB) was founded in the fall of 2011 to help begin to meet some of these challenges. With just over a half year of inagural work completed by the board members, we celebrated integrated marketing best practice with our first awards dinner last week.
 
There was excited conversation between the board members and the three nonprofit award recipients around the challenges of integrated marketing and how the recipient organizations (TVO, Ontario SPCA, and CARE USA) worked hard to overcome some of the barriers of integrated marketing to run successful campaigns. The award winners beat out a who's who list of competitors, and we were proud to present them with their well-deserved plaques.
 
And to follow the Thomas Peters' quote above, the IMAB sees this as just the beginning of not only an award that will grow in meaning, prestige, and participation from the charitable sector BUT also sharing of case studies of the award winners and all entrants (who were all worthy of winning) and make sure they appear on www.imabgroup.net over the next few months.
 
IMAB is excited for the winners but even more excited to share these best practice examples to inspire the whole nonprofit sector!