Are direct marketing channels siloed at your organization?
Join the IMAB at bbcon 2014 to be inspired by three organizations that have broken down the silos within their organizations and are making a difference by integrating their multi-channel fundraising strategies.
These three IMAB award-winning organizations, have made coordinating their programs a strategic priority, and the proof is in the performance. Their stories of more engaged donors, integrated messaging that's relevant to their donors, and stronger results leveraging all channels are truly impactful and actionable for any organization — large or small.
Mike Johnston, Founder and President of hjc, and I will moderate this session, as representatives from these three organizations tell their compelling stories:
The Redwood, an organization dedicated to protecting women and children from domestic abuse, had the unique challenge of needing to shift a holiday gift donation program to a multi-channel fundraising program, to better serve the needs of the women and children that they served. The Redwood deployed a robust multichannel outreach campaign that generated significant improvement in performance, more relevant donations, and a way to connect donors to the items that the women and children really needed. Wendy Bray of The Redwood will share their process and outcomes with us and present their online gift catalog as a case study.
Laura Zylstra from the League of Women Voters of the U.S., will share multi-channel data trends and the cross-channel campaign strategies used throughout their acquisition and appeal programs. Having worked diligently for several years as an organization to strengthen the coordination across program areas and build their direct mail and digital campaigns year over year, the hard work is really paying off. The League's multi-channel direct marketing program is at its highest level in history.
The Montgomery Area Food Bank serves one of the most chronically impoverished areas of the country. Their goal was to leverage a challenge match to raise critical support for an underfunded seniors program, allowing that program to serve more seniors in need. Sara Powell will share both the tactics and the results of a multi-level digital engagement campaign that was launched to great success, allowing this food bank to expand important services to seniors in need.
Join us Tuesday, October 7 at 10:45am at bbcon 2014 as we lead an exciting discussion, Three Award-Winning Integrated Fundraising Campaigns, about what these organizations are doing to break down barriers to creating truly integrated direct marketing programs.