IMAB Shakes Things Up at the Multichannel Mixer at 2013 NTC
	Posted by Katy Jordan at Apr 19, 2013 12:48 PM CDT

Last weekend, the IMAB leadership team, Mike Johnston, Chris McKinley, and Katy Dubina led a successful workshop, The Multichannel Mixer, at the 2013 Nonprofit Technology Conference in Minneapolis, MN. Audience members represented a cross section of small and large nonprofits as well as some agencies working in the U.S. and international markets. The session quickly segued into a real world conversations of the true challenges nonprofits of all sizes are facing in the industry. Overwhelmingly, nonprofit representatives agreed that internal silos and organizational culture is the number one road block challenging charities.

The group discussed specifically some incremental steps toward improvement and justifying investment in multichannel marketing activities. The audience was then divided into two groups to work on true life scenarios facing some nonprofits today. The groups were tasked with crafting integrated solutions to appeal to donors of multiple generations, spread investment across multiple channels to diversify revenue sources, and combat attrition in specific channels such as major gift donors and telemarketing.

Participants rolled up there sleeves and worked together with new friends to arrive at some forward thinking solutions incorporating integrated marketing. Stay tuned for other IMAB presence in the industry. IMAB members will be presenting at the upcoming  Fundraising Online Conference May 15-16.